Who is Recruiting from Scratch : Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire. Salary Range: $100,000-$160,000 base plus 0.25% equity. A growing organization is seeking a Demand Generation Leader to spearhead the development and optimization of go-to-market (GTM) channel growth strategies. This role operates at the crossroads of data, technology, and strategy, focusing on building scalable systems to drive lead generation, qualification, and engagement. A key responsibility will involve creating a data-driven lead ranking engine and optimizing lead funnels to accelerate growth. Key Responsibilities Lead Ranking & Scoring: Design and refine a data-driven lead ranking engine to effectively prioritize high-quality prospects. Data-Driven Campaigns: Plan and execute data-backed campaigns to enhance lead acquisition, nurturing, and conversion across multiple channels. Tech Stack Development: Collaborate with product and engineering teams to develop and optimize marketing tools, integrations, and analytics systems. Channel Strategy Optimization: Experiment with SEM, paid advertising, email, social media, and other GTM channels to uncover high-ROI strategies. Performance Measurement: Define, track, and report on key performance indicators (KPIs) related to pipeline growth, campaign effectiveness, and return on investment (ROI). This position requires a technically proficient, GTM-savvy leader with a passion for scaling innovative strategies to drive measurable growth. #J-18808-Ljbffr