Role

Software Engineer III Lead Data Capture (Salesforce Marketing Cloud)

Location

[Remote]

Employment Type

C2H

Experience

11 to 12+ years in backend, API development, and marketing automation for lead data capture and processing

Primary Skills (Must-Have)

Backend Development: Python, Node.js, Django, FastAPI

Salesforce Marketing Cloud (SFMC): Data Extensions, Automation Studio, Journey Builder, Email Studio, Contact Builder

CRM & Lead Capture: Salesforce CRM, SFMC APIs, Pardot, Web-to-Lead Forms

Data Processing & Storage: PostgreSQL, BigQuery, Snowflake, Firebase

Cloud & Infrastructure: AWS/Google Cloud Platform/Azure (S3, Lambda, Cloud Functions, Pub/Sub)

Tracking & Attribution: Google Tag Manager (GTM), Facebook Pixel, Server-Side Tracking, First-Party Data Collection

Security & Compliance: GDPR, CCPA, OAuth, JWT, API Security

Secondary Skills (Good-to-Have)

Experience with lead scoring models and automated lead nurturing workflows

Familiarity with event-driven architectures (Kafka, RabbitMQ, AWS SNS/SQS)

Hands-on experience with A/B testing platforms (Optimizely, VWO, Google Optimize)

Knowledge of programmatic marketing and attribution models (Last Touch, Multi-Touch Attribution)

CI/CD & DevOps: Terraform, GitHub Actions, Jenkins

Tools & Platforms

Salesforce Marketing Cloud (SFMC): Automation Studio, Journey Builder, Email Studio, Contact Builder

CRM & Lead Capture: Salesforce CRM, SFMC APIs, Pardot, Web-to-Lead Forms

CI/CD: GitHub Actions, Jenkins, Terraform

Cloud & Serverless: AWS Lambda, Google Cloud Platform Cloud Functions, Firebase

Marketing & Analytics: Google Analytics 4 (GA4), Segment, Mixpanel, Amplitude

Monitoring & Logging: DataDog, Prometheus, Splunk

Collaboration & Code Review: GitHub, Jira, Confluence

Key Responsibilities

Lead Data Capture & API Development:

- Design and implement scalable lead capture APIs for marketing forms and landing pages

- Automate lead ingestion, validation, and processing pipelines from multiple sources (web, social media, paid ads)

- Build Salesforce Marketing Cloud (SFMC) API integrations for lead processing and customer journey automation

- Implement server-side tracking and event data collection for better attribution and conversion insights

Salesforce CRM & Marketing Automation Integrations:

- Develop real-time integrations with Salesforce CRM, SFMC, and Pardot

- Implement custom APIs and webhook workflows for lead enrichment, scoring, and assignment

- Ensure data consistency and de-duplication across Salesforce CRM and marketing databases

Attribution & Analytics Tracking:

- Implement Google Tag Manager (GTM), Facebook Pixel, and server-side event tracking

- Optimize customer journey tracking models for marketing attribution

- Work with growth and product teams to improve conversion tracking and campaign effectiveness

Performance, Security & Compliance:

- Ensure GDPR, CCPA, and data privacy compliance for lead data storage and handling

- Optimize API integrations for scalability, security, and performance

- Monitor and troubleshoot data discrepancies, tracking issues, and Salesforce sync failures

Leadership & Collaboration:

- Act as a technical mentor for junior and mid-level engineers on marketing automation best practices

- Collaborate closely with growth marketers, data scientists, and sales teams to support lead conversion goals

- Participate in Agile development, code reviews, and sprint planning

- Provide technical documentation and best practices for Salesforce Marketing Cloud workflows