Position: Pardot Developer / Marketing Cloud Account Engagement (MCAE) Consultant

Location: Remote supporting EST
Duration: 12 Months
Rate: Negotiable

Updated JD:
In this role, you will be responsible for our B2B marketing automation platform, data, and integrations that enable Client s B2B marketing team to acquire merchants on the Client platform. You will work cross functionally with teams from across the Client business including GTM Tech, Central Martech, Data Engineering and Merchant Engineering You will oversee the B2B automation platforms that enable marketers to accurately target and personalize communications and outreach.

Essential functions:
Support the marketing automation migration project (currently migrating from HubSpot to Pardot). This will include but not limited to:
Work with the implementation team on the testing and rollout of Pardot
Work with the implementation team during the hypercare period to ensure all requirements and needs have been met
Work with the GTM Tech team to understand the dependencies on the CRM (SFDC side) and make sure we are building in a way that accommodates future state
Design and manage email campaigns targeting various databases (leads and contacts).
Design and manage automation workflows in Pardot and execute highly targeted campaigns including emails, landing pages, nurture streams, Validation and decision logics.
Assist in the development of lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Salesforce.com by utilizing marketing automation platforms such as Pardot, Self-service product flow.
Establish lead routing to support Marketing programs in collaboration with marketing, Sales S&O and Sales teams.
Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance.
Translate analytics into clear and actionable recommendations to drive qualified traffic and hone-in on revenue-building activity.
Maintain and enrich the quality and integrity of the sales and marketing database.

You re excited about this opportunity because you will
Own and maintain our B2B marketing automation platform:
Manage our B2B marketing technology stack including but not limited to our Marketing Automation Platform
Own the end to end lead flow for the B2B audience across different platforms ( SFDC, Marketing automation platform, Self Service Product Portal)
Develop and optimize automated lead scoring programs
Understand SFDC connection and work with stakeholders on any future changes that need to be made on the SFDC side or on the marketing automation platform.
Help architect data structure across SFDC and the marketing automation platform
Oversee user permissions and user management
Monitor IP health / deliverability
Serve as a custodian of the Doordash merchant experience, including compliance with data and privacy regulations

Partner with cross functional teams to drive automation and efficiency:
Partner with the B2B acquisition team to continuously improve the quality and accuracy of leads received, ensure they have the data in the format they need to execute their campaigns
Design campaign workflows: validation rules, triggers, and alerts
Develop email nurture programs that will help convert leads from MQLs to closed won
Collaborate with QA to drive the right test scenarios and testing success of automations and campaigns
Data optimization including database health and user data clean up
Responsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholders

We re excited about you because
At least 5 years of hands-on B2B marketing operations and automation experience, specifically in Pardot.
Strong understanding of B2B data architecture
Proficiency and Experience with SFDC
Extremely organized, dependable, self-motivated & process oriented
Meticulous attention to detail
Ability to zoom out to view the final product from a customer perspective
Strong stakeholder management and interpersonal skills
Bachelor s degree or equivalent experience