Duties and Responsibilities:
To support & execute the annual Go-To-Market strategy for the assigned portfolio of products, based on segmentation principles, pricing strategy and other marketing concepts where applicable.
To create and execute the marketing plans to drive growth of sales, market share and profits that is in line with the annual sales targets.
To conduct consumer insight researches to support the brand development strategies.
To identify growth opportunities and develop plans to gain market share in the identified segments.
To foster and maintain strong relationship with Key Opinion Leaders.
To support the launch new products where applicable.
To support and monitor the utilization of marketing A&P effectively.
To collaborate and coordinate with sales, supply chain and regulatory teams to ensure execution of marketing plan and gaining maximum Return of Investment on marketing investment.
To provide bi-weekly reports on:
portfolio sales trends and performance
tracking of execution plans
To support the sales team through joint-calls in the field for at least 2 days/ month (once bi-weekly).
To perform any other duties as assigned by your superior and management.
Minimum Requirements:
Diploma/Degree qualified with a background in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy.
The candidate must have at least 2 years’ experience in product management & brand marketing in the FMCG / Pharmaceutical Consumer healthcare industry.
Digital Marketing knowledge or experience will be a pre-requisite.
Computer literate - proficient in Microsoft Excel & Power Point.
Knowledge in design software such as Adobe Photoshop/Illustrator will be a strong advantage.
If you are driven, detail-oriented, and ready to advance your career in a supportive and challenging environment, we want to hear from you! Apply now to join a team where your skills and enthusiasm are valued and rewarded.
[Quick Apply] or send your resume to [gu.jay@bgc-group.com].
Gu Jiashun | Registration No: R24120442
BGC Group Pte Ltd | EA No: 05C3053