Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
Audience / List segmentation and contact management using SQL
Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
Managing the digital engagement role for Journeys
Digital journey engineer for email and secure text journeys
Data engineer/journey builder to scale Relay and build email journeys in Salesforce Marketing Cloud
Background Experience:
Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
Working knowledge of HTML and email design principles
A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
Database management/SQL experience
Project Management skills
Experience managing multiple simultaneous projects from concept to completion under tight deadlines
Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
Strong quantitative skills and desire to make data-driven decisions
DanaRemoters