At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.
We are looking for a SEO Manager (Germany) to join our team of around 1,700 people worldwide to help us power up the traveller's journey for millions of holidaymakers. If you are skilled in expanding organic reach, keep on reading, as you might be the perfect fit for this job.
The job in brief:
Job Title - SEO Manager (Germany) - full remote working
Working model - full-remote from Germany
Team - you will join the SEO team within the Marketing department.
Level - Professional
Contract - Permanent - full-time (EUR 36 h/week)
What your impact will be :
Develop and execute a comprehensive SEO strategy for the German market, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates
Conduct keyword research and analysis to identify relevant search terms and opportunities within the German travel industry, and optimise website content accordingly
Collaborate closely with content teams, product managers, developers, and other internal teams to implement SEO best practices and optimise German-language content
Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders
Stay up to date with the latest trends, algorithm changes, and best practices in SEO, particularly in the German market, adapting strategies to maintain a competitive edge
Conduct thorough competitive analysis to identify industry trends in Germany, benchmark performance against local competitors
Collaborate with tech teams to integrate SEO best practices into our German website platform to grow organic traffic in the long tail
Stay informed about the latest developments in the German travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation
Your expertise :
Proven experience in an SEO role, preferably within the travel industry in Germany, with a track record of improving organic search rankings and driving organic traffic growth
In-depth knowledge of SEO best practices, search engine algorithms, and tools, with specific experience in optimising large-scale websites for the German market
Solid understanding of technical SEO, proven experience working on technical SEO features such as structured data, snippets, breadcrumbs, and other SEO tech improvements
Proficiency in using SEO tools and analytics platforms, such as GA4, Google Search Console, SEMrush, or similar tools
Strong analytical skills and the ability to interpret complex data, make data-driven decisions, and provide actionable insights for optimization
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders across multiple countries
Strong project management skills, with the ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
Results-driven mindset with a focus on achieving measurable outcomes and driving continuous improvement
Fluent in spoken and written German and English
Ability to work independently and manage time effectively in a remote work environment
Perks of working with us:
How we work together:
How we learn together:
- Access to e-learning platforms (e.g. Discovery, O’reilly - depending on the department), professional and managerial skills development training paths
Wish you were here? We do, too!
Selection process steps*:
Our commitment to celebrate diversity and generate belonging
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorized to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.
Project Basis based
Worldwide
Germany