About CradleNest CradleNest is Singapore’s first parenting tech platform, supporting new and expecting parents through baby milestone tracking, localised resources, community engagement, and a curated marketplace of services and products. We are on a mission to empower confident parenthood, one family at a time. Role Overview We're looking for a Business Development Executive who’s energetic, confident, and passionate about growth. You'll play a key role in helping us acquire, onboard, and support local partners. If you’re someone who enjoys connecting with people, making things happen, and learning fast, this is for you. Responsibilities · Identify and research potential B2B partners · Conduct outreach via email, LinkedIn, and phone · Pitch CradleNest’s featured partner model and close partnerships · Assist in preparing proposals, pitch decks, and partnership onboarding materials · Maintain and update CRM records · Track outreach KPIs and help refine sales playbooks · Attend meetings, expos, or events where relevant Requirements · Diploma or Degree in Business, Marketing, Communications, or similar · Strong verbal and written communication · Comfortable with outreach and presenting ideas · Detail-oriented, proactive, and eager to learn · Confident working in a fast-paced, startup-style environment · Bonus: Familiarity with Canva, Google Workspace, or CRM tools What You’ll Gain · Opportunity to grow with an early-stage, high-impact startup · Exposure to startup operations, strategic partnerships, and go-to-market execution · Autonomy, ownership, and mentorship from the founder · Purpose-driven work contributing to social and family wellbeing in Singapore · Work-from-home flexibility · Potential for promotion into a senior BD or partnerships lead role