Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.   Job Summary: We are seeking a data-driven and creative Digital/Content Strategist to develop and execute effective nurturing journeys for our target audience in the Financial Lifestyle Services (FLS) sector, specifically focusing on insurance products and services. This role will be responsible for understanding the customer journey, identifying key touchpoints, and creating engaging content that educates prospects and moves them through the sales funnel. The ideal candidate will have a strong understanding of the insurance industry, excellent analytical skills, and a passion for creating personalized and impactful customer experiences. Responsibilities: Nurturing Journey Development: Develop and implement comprehensive nurturing strategies and journeys for various insurance product lines and customer segments. Map out the customer journey, identifying key touchpoints and content needs at each stage, considering factors like: Awareness of insurance needs Researching different insurance options Comparing policies and providers Making a purchase decision Onboarding and policy management Renewal and upselling opportunities Define clear goals for each nurturing journey, such as lead generation, quote requests, sales, and customer retention. Content Strategy & Planning: Develop a content calendar aligned with nurturing journey goals and audience needs, addressing topics such as: Understanding different types of insurance (life, health, auto, home, etc.) The benefits of insurance coverage Tips for choosing the right policy Navigating the claims process Financial planning and risk management Identify and create a variety of content formats, including: Email marketing campaigns Blog posts and articles Webinars and online events Case studies and success stories (e.g., stories of how insurance helped customers in difficult situations) Infographics and data visualizations (e.g., statistics on the importance of insurance coverage) Ebooks and white papers (e.g., guides to understanding insurance policies) Landing pages Ensure all content is compliant with insurance regulations and ethical guidelines. Audience Segmentation & Personalization: Segment the insurance audience based on demographics, life stage, insurance needs, and engagement. Develop personalized content and messaging for each segment, considering factors like: Age and family status Income and assets Risk tolerance Specific insurance needs (e.g., life insurance for young families, retirement planning for older adults) Utilize marketing automation tools to deliver targeted content at the right time. Data Analysis & Optimization: Track and analyze the performance of nurturing journeys, including open rates, click-through rates, conversion rates, quote requests, policy sales, and customer retention. Identify areas for improvement and optimize content, messaging, and timing. Use A/B testing to experiment with different approaches and improve results. Provide regular reports and insights to stakeholders. Collaboration: Work closely with marketing managers, sales teams, content writers, designers, compliance officers, and other stakeholders to ensure alignment and effective execution. Stay up-to-date on the latest trends and best practices in digital marketing, content strategy, nurturing, and the insurance industry. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 3 to 5 years of experience in digital marketing, content strategy, or marketing automation. Demonstrated experience developing and executing successful nurturing journeys, preferably in the insurance or financial services industry. Strong understanding of the insurance industry, including different types of insurance products, regulations, and sales processes. Excellent analytical skills and the ability to interpret data to drive decisions. Strong project management and organizational skills. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Familiarity with SEO principles and content marketing best practices. #LI-CT1 Inclusion and Impact WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please contact careers@hogarth.com if you need the job advert or form in another format. Data We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.  When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. 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